Chronicles of a Marketer – Blogs, RSS, and Podcasting
Okay, so you’re a marketing professional but you have not yet accepted emerging technologies like blog sites, RSS feeds, or podcasts. If you think these technologies are a passing fad, then reconsider. Today, major businesses and a considerable number of marketing specialists are utilizing these tools to influence, convince, and encourage customers to act.
Let’s very first start by defining each innovation and supplying some details on how marketing professionals are using them.
Blogs – A weblog, which is generally reduced to blog, is a kind of website where entries are made (such as in a journal or journal), showed in a reverse sequential order. Blogs typically supply commentary or news on a specific subject, such as food, politics, or local news; some function as more individual online diaries. A common blog site combines text, images, and links to other blogs, websites, and other media connected to its topic. A lot of blogs are primarily textual although lots of concentrate on photographs, videos or audio. The word blog can also be utilized as a verb, indicating including an entry to a blog site.
Numerous marketer keep their own blogs offering commentary on everything from promoting to internet marketing. Additionally, some marketing experts are partnering with influential bloggers to support particular items or businesses. This is very much like a star’s endorsement of a product or item placement effort.
RSS – is a household of web feed formats, specified in XML and used for Web syndication. RSS is utilized by (amongst other things) news Web websites, blogs and podcasting. The abbreviation is variously used to refer to the following requirements:
– Really Simple Syndication (RSS 2.0).
– Rich Site Summary (RSS 0.91, RSS 1.0).
– RDF Site Summary (RSS 0.9 and 1.0).
Web feeds provide web material or summaries of web content together with connect to the full variations of the material, and other metadata. RSS, in specific, delivers this information as an XML file called an RSS feed, webfeed, RSS stream, or RSS channel. In addition to facilitating syndication, web feeds allow a website’s regular readers to track updates on the website utilizing an aggregator.
With the power of RSS, those interested in your material can get updates regularly. In fact, RSS permits for updates in real time. With the advent of aggregators, people can gather relevant information from various sources. When utilized to inform your prospects, consumers, or stakeholders of valuable information, RSS feeds integrate convenience with quality. Best of all, it lets the user be proactive and select the specific content he/she is searching for.
Podcasting is the approach of dispersing multimedia files, such as audio programs or video, over the Internet utilizing either the RSS or Atom syndication formats, for playback on mobile devices and personal computers. The term podcast, like ‘radio’, can imply both the content and the method of delivery. The host or author of a podcast is frequently called a podcaster. Podcasters’ web sites may likewise provide direct download or streaming of their files; a podcast however is identified by its capability to be downloaded instantly utilizing software application efficient in reading RSS or Atom feeds.
Usually a podcast features one kind of ‘reveal’, with new episodes released either sporadically or at planned periods such as day-to-day or weekly. In addition, there are podcast networks that feature numerous shows on the exact same feed.
Those using podcasts successfully are supplying audio feeds of “must-have” content for prospects and clients. Some of this material consists of radio-type programs where market professionals react to questions in a question and response format. Such podcasts offer significant value to clients and give services the opportunity to serve as an ongoing resource for their market.
In combination, Blogs, RSS feeds, and Podcasts can have a considerable effect on those you are attempting to reach. This is particulary real of today’s generation and part of generation Y. These are individuals who are comfortable with technology and depend on it for their news, details, and knowledge advancement.
If you are a marketer, marketing professional, or merely interested in new methods to interact to your audience, then begin to dable in these new innovations. Not only will they provide instant advantage, but they can create returns over the long term as well.